Smoke Barrel and Zac Heartley
Zac Heartley started with the wish to create great food out in the country at his family’s cabin. Thus, the smoker barrel was born. It takes a special wine barrel through a 7 stage process to become a polished meat smoker. This smoke barrel can turn out the best meat around and hails for $1,500 plus.
However, others were hot on his heels with cheaper products and better access to suppliers. So Zac pivoted: he specialized his offering to appeal to unique sales through his website and created burgundy Oak.
Burgundy Oak was a logical spin off creating unique pieces of hand crafted furniture and decor from Zac’s wine barrels!
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